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For its Fall/Winter 2018 digital campaign, Baracuta, a brand that knows no cultural, generational or social boundaries, explores its native land: Manchester. Using its huge spaces and iconic red brick buildings, the city serves as the perfect backdrop for the new campaign.
The images perfectly unveil Manchester with the individuals wandering around the city from the Northern Quarter, to the historic Salford Lads Club, the recreational club that gained worldwide fame when Stephen Wright’s iconic shot of the band outside the venue was used on the vinyl album sleeve of The Queen is Dead.
The brand’s winter collection features oversized fits and technical fabrics including British velvet and wool.
The campaign includes the classic G9 Herrington Jacket and G10 single-breasted raincoat as well as modern variations such as the G9 Winter Corduroy.
With the new collection, Baracuta confirms that there is just one starting point: Manchester; the future, however, is yet to be written.