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During Fall Winter 2018, the Baracuta collaboration with NOAH x B.A.D. capsule collection was presented exclusively at the Barcuta Store in Milan, in via de Amicis 24.
Baracuta, historic company strongly linked with British bands, joins NOAH for a project aimed at celebrating a very specific musical heritage: the universe of Big Audio Dynamite (B.A.D.), cult English band, formed by the former guitarist and singer of the Clash, Mick Jones in the mid-eighties, crossroads of post-punk, New Wave, hip-hop and reggae vibes. Baracuta's strong passion for music is deeply shared by NOAH founder Brendon Babenzien who believes that music is a way to create links between people - to adapt to something while staying true to yourself.
The collaboration reinterprets the stylistic heritage of the Baracuta brand and reworks the iconic G9 through a maxi-embroidery on the back with the name of the English post-punk group and the NOAH logo on the sleeve cuff. The inner lining is redesigned in a punk twist thanks to the Fraser Tartan in shades of blue. An authentic B.A.D. style pop-up was set up at the Baracuta store in Milan for the special capsule launch. It the B.A.D. G9 is available in selected stores including the Baracuta store in Milan, NOAH Clubhouse in Tokyo, Dover Street Market in London & LA.