Noah x Baracuta SS22

Noah x Baracuta, the partnership continues.

Baracuta is back again to collaborate with New York-based brand, Noah.

Both brands share natural synergy and understanding. The new capsule collection reflects their shared values, including respect for the environment, sourcing the best materials possible and having great attention to detail. Finally, their connection with the USA is strongly part of their DNA and history as it represents an important source of inspiration for their collections.

Originating in Manchester, Baracuta hit the big time by taking the G9 overseas where it became a true icon of preppy style on Ivy League campuses. As well as this, the popularity of the G9 continued to spread as Hollywood stars began to adopt it, making it a style icon among young people in the US and Europe. By combining Baracuta’s British appeal and Noah’s American style, a fresh and bold collection was created, designed for those who love to put themselves out there, and are not afraid to face new challenges.

Reinterpreting the rules of streetwear, Baracuta and Noah give a new kind of vibe to the pieces in the collection, inspired by pop culture, the sports world and music. One of the focuses of the capsule collection is Madras, the quintessential summer fabric which comes in various pastel shades, revolutionising Baracuta's aesthetic. The star of the new collection is undoubtedly the G9 Harrington Jacket, reinterpreted in a contemporary way and teamed with a cotton mesh polo shirt, Bermuda shorts and a matching bucket hat. A captivating capsule collection, blending British and American style, and clearly keeping its eye on the latest trends.