Magnum Photos, the most important photo agency in the world, tells the story of Baracuta, the brand of WP Lavori in Corso, through the eyes of its great photographers. The exhibition that celebrates the British lifestyle was set up in the WP Pop Up Store in Milan in Piazza XXV Aprile 9. Opened on 12th December, it presented a retrospective story through the images of the celebrities who wrote the story of Baracuta Harrington Jacket, English jacket excellence.
The installation marks the first chapter of a special partnership between Baracuta and Magnum Photos that will continue with the creation of the Baracuta FW20 campaign shot by Magnum. Baracuta and Magnum share the values dear to both brands: excellence, authenticity and independence.The exhibition will continue in the Wp Area dedicated to Baracuta on the occasion of the next Pitti Uomo in Florence in January 2020.