The Baracuta brand becomes global with a tour dedicated to the final consumers, who will have the opportunity to customize their Baracuta jacket live in store.
The tour will touch on some of the most important cities and sources of inspiration of the contemporary urban-culture panorama through a journey through the boutiques of Paris, London, Copenhagen, Tokyo, Madrid, Milan.
At centre stage of this tour, the legendary G9, the Harrington Jacket reinterpreted by the fashion hand-painter CJ Pidlaoan who will paint, on the back and chest of the jacket, a symbol representing an iconic monument of each stage of the journey. The #baracutaworldtour will share the route of the jackets on social channels involving all the fans of the brand.
December 7/8 - MERCI - PARIS
December 12/13 - CLUTCH CAFE - LONDON
January 30 - LE FIX - COPENHAGEN
February 22/23 - ISETAN - TOKYO
February 26 - MINI - MADRID