SS22 Campaign

The Seasonal colors of our icons immediately convey the direct connection with a “lifestyle” approach.

The seasonal focus is a rediscovery of a historical model of the brand. In fact, Baracuta redesigns the Baracuta G4 outerwear. This jacket is the twin of the legendary Bracuta G9 Harrington Jacket. The G4 shares the same origin as the G9. Both pieces were born in Manchester 1937, and feature the same details, the standing collar, the shape of the buttoned pockets, and the umbrella back vent, most importantly the everpresent Fraser Tartan lining. The difference in shape of the G4 gives a more relaxed look by draping an A-line at the waist without the final seam at the bottom of the jacket which characterises the G9. Both models are declined in many new colours inspired by the brand’s favourite cities such as London, Berlin, Paris, New York, Los Angeles, Tokyo and Milan. The colours of the outerwear are brand new and range from corn flower, caramel nude to bright tangerine. The Linen G9 and G4 jackets are fresh travel companions forming the epitome in terms of quality and sartorial research for the brand. These Forward thinking Baracuta innovation pieces are available in micro-check frisé in pastel shades.

The Baracuta Ivy League cotton tricot knitwear range consists of sweatshirts and accessories inspired by American university campuses and is made in colour palettes that reinterpret classic checks through a modular study of new summer colours such as pop-lime, isabella and cobalt. The SS22 summer season also marks the creation of an internal Baracuta Pro-label dedicated to Upcycling.

The rediscovery of archival materials and research to give new life to fabrics has always been a constant commitment for the brand, which dedicates the label Baracuta Upcycled Apparel to the creation of a collection of jackets whose fabrics belong to previous productions that are reconditioned and given new life.

SS22 Campaign