Capturing the feel of the summer holidays—the most carefree time of the year—in a simple yet true-to-life way is the aim of Baracuta's SS21 campaign.
The story revolves around a group of friends from different cities and nations far away from one another who meet in a global city like Milan. The story unfolds with lovers waking up and hugging each other, enjoying a hearty breakfast, planning the day's activities, the places to discover and sights to visit. This includes passing through the prettiest parts of the city and discovering quaint little unknown corners.
The places are brimming with energy and positivity, typical of young people who enjoy holidays to the full, taking advantage of every single moment to see, discover and experience things, sharing feelings and—above all—friendship.