Rediscover Emotion

In recent years, we have taken you on a journey to become acquainted with the underground spaces of young people, visiting the cities where they live, and the places where they work, meet and have fun.

In a time such as this, where events of all kinds can change our society and our way of life, we want to go back to talking about those values that we sometimes take for granted, the actions that seem normal to us and that instead embody the true meaning of life.

The simplest gestures, the confidence in a look, the sharing of common passions, a run in the park, reading a book at a café table, the joy of a day spent together fantasising about new chapters in our lives. Baracuta is rediscovering the simple emotions that make us feel alive every day – simplicity, passion, friendships.

FW20 Campaign